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How to link Instagram to your Facebook Page

16 October 2026 · 4 min read

Panda can post to Instagram only after the account is a professional account and it is linked to a Facebook Page you control.

The screens below are from the Later Help Center, used with permission. The names in the pictures are Later’s demo accounts. Yours will be different.

Before you start

You need the Instagram login, and full control of the Facebook Page. A personal profile is not a Page.

Step 1

Switch Instagram to a professional account

Open the Instagram app. Go to your profile, then the menu, then Settings and activity.

Tap Account type and tools, then Switch to professional account. Choose Business.

Pick a category, such as the kind of shop you run, and finish the prompts.

Instagram’s own guide shows this switch. If the account is still personal, Facebook also asks you to switch when you connect it in the next step.

Step 2

Connect that account to your Facebook Page

On Facebook, open your profile photo, then See all profiles, then See all Pages.

Facebook profile menu with See all profiles, then See all Pages
Profile photo, then See all profiles, then See all Pages.

Under Pages you manage, open the Page.

Facebook list of Pages you manage
Open the Page you want to link.

Tap Switch so you are acting as the Page. If you do not see Switch, you are already on it.

Facebook prompt to switch into the Page
Switch into the Page before you open settings.

Open Settings.

Manage Page sidebar with Settings highlighted
Settings is in the left sidebar.

Under Permissions, open Linked accounts.

Facebook settings with Linked accounts highlighted
Linked accounts sits under Permissions.

Next to Instagram, tap View. If the right account is already listed, you are done.

Linked accounts showing Instagram connected
View shows which Instagram account is connected.

If nothing is connected, tap Connect account. Log in to Instagram and confirm. A personal account is asked to switch to professional before it can finish.

Facebook screen with Connect account for Instagram
Connect account when no Instagram is linked yet.
Instagram login prompt to authorize the Facebook Page
Log in as the Instagram account you want on this Page.

You can also start in the Instagram app. Open your profile, then Edit profile.

Instagram profile with Edit profile highlighted
Edit profile on the Instagram account.

Under Public business information, tap Page, then Connect or create. Choose the Page, then finish.

Instagram Edit profile with Page set to Connect or create
Page, then Connect or create.

Step 3

Connect Instagram in Panda

Sign in to Panda. Open Settings. On the Instagram card, tap Connect Instagram.

Log in with the Facebook account that controls the Page, and allow access to that Page.

Open Post to Page and choose the Page. You should see the Instagram name.

If the list is empty, the Page link in step 2 did not stick. Finish the screens above, then tap Reconnect Instagram.

An Instagram post still needs a photo or a video. A caption on its own will not publish.